Report Data

Ace Media has developed a unique hybrid data solutions that means our reports deliver industry-leading measurement data; unsurpassed in terms of accuracy.

Estimate web traffic data
For estimated web traffic data, Ace Media has teamed with the world's foremost web traffic intelligence providers, Semrush, to power web traffic data estimates.

Semrush uses its own machine learning algorithms, alongside trusted and up-to-date third-party data sources, and a huge panel of 200 million real internet users - the biggest human panel in the web traffic analysis market - from which to calculate web traffic estimates.

The panel is responsible for over 2 million events each minute (billions of events per day) on the Internet which are recorded and anonymised to preserve user privacy. From the clickstream data attained, Semrush is able to run their Neural Network algorithm* to calculate a realistic estimation based upon statistical sampling and error testing. This approach allows Semrush to understand the audience’s behaviour in the most balanced and accurate way possible. Leading to the most trustworthy web traffic estimates available.

*a combined AI and machine learning algorithm that references various sources of data and recognises patterns; in the same way the human brain understands patterns. 

Accurate web traffic data
The accurate data has been gathered through a combination of methods:

• website publisher

• audit services

• a direct connection with the publishers Google Analytics